📌 Campaign Overview

| Campaign | **Platform : TIKTOK

Brand Account : ROUND LAB (@roundlab.us)** | | --- | --- | | Products 1

| ROUND LAB 1025 Dokdo Cleanser (150ml) [Target Link]

Key Words : gentle cleansing foam, pH-balanced cleanser deep-sea minerals, ****hydrating cleanser low-irritant cleanser, sensitive-skin friendly, daily facial cleanser

Main Effects :

1. Mild, slightly acidic cleanser formulated with Ulleungdo deep-sea water rich in 72 natural minerals to maintain a healthy moisture balance.

2. Creates fine, dense micro-foam that gently lifts away impurities, sunscreen, and excess sebum without stripping the skin.

3. Leaves skin fresh, hydrated, and calm. Ideal for sensitive and easily irritated skin. ** Tip:** A perfect daily cleanser for achieving a clean and balanced complexion. ★ Available at Target both online and in stores.

Recommended Hashtags: MUST: #RoundLab #DokdoCleanser #Target #KoreanSkincare #KBeauty #CleanBeauty #HydratingCleanser #SensitiveSkinCare #DailyCleanser #TargetFinds #TargetBeauty #SkincareRoutine | | Products 2 | ROUND LAB Camellia Deep Collagen V Lifting Gel Mask [Round Lab Link] ** Key Words :** · “Gempic-neck care” / “Gem-Pick Neck” keyword compatible (for sagging skin after using weight-loss injectables) V-line lifting mask, jawline lifting, collagen hydrogel mask cooling hydrogel, firming & tightening mask, depuffing mask sculpting mask, Target launch

Main Effects :

1. Dual-hook hydrogel design lifts and supports the jawline to create a more sculpted V-line look.

2. Enriched with multi-collagen complexes, peptides, and camellia extract to help improve elasticity and firm sagging skin.

3. Provides an instant cooling and depuffing sensation, perfect for “Gem-Pick Neck” concerns or post-weight-loss skin laxity.

4. Ultra-adhesive hydrogel adheres comfortably for 20–30 minutes, delivering visible tightening and contouring effects.

Tip: Ideal before events, nights out, or whenever a lifted, contoured look is desired. ★ This product will be available at Target starting February. Emphasize that viewers can find it directly at Target.

Recommended Hashtags: MUST: #RoundLab #Target #LiftingMask #VLineMask #JawlineLift #CollagenMask #HydrogelMask #GemPickNeck #FirmingMask #DepuffingMask #TargetBeauty #TargetLaunch **** |

**About Product 1.

ROUND LAB 1025 Dokdo Cleanser (150ml)**

**About Product 2.

ROUND LAB Camellia Deep Collagen V Lifting Gel Mask**

📌 Essential Cuts

Dokdo Cleanser → Soft, gentle foam / Clean and refreshing cleansing routine

V Lifting Mask → Highlight the before-and-after tightening effect

① Add a voice-over

Please include a short, clear voice-over highlighting the key points of the product.

Subtitles should also be in English.

Examples:

• “Meet Korea’s No.1 clean beauty brand at Target!”
• “Here’s how I lift my jawline with the new collagen V-mask.”

② Show a close-up of your skin

• Dokdo Cleanser: Show a close-up of your skin after cleansing. Clean, fresh, and hydrated.
• V Lifting Mask: Show tightened, lifted contours or a glowing finish after removing the mask.

③ Show a close-up of the product texture

• Dokdo Cleanser: Highlight the fine, soft micro-foam texture.
• V Lifting Mask: Show the bouncy hydrogel texture and the lifting motion as the mask is applied or removed.