📌 Campaign Overview

| Products | Steam Clinic Scalp Hair Essence Treatment (110ml) [Amazon Link Here] | | --- | --- | | Details

| **Key Words : GreatHair, Hair Treatment, No-Wash Treatment, Hair-Loss Care, Hair-Loss Treatment

Platform : TIKTOK

Brand Account :** https://www.tiktok.com/@greathair_official ** Recommended Hashtags: #GREATHAIR #GREATHAIRTREATMENT #GREATHAIRSTEAM

Tip:** Apply starting from the ends of your hair, then work your way upward toward the scalp. Use the remaining product on your palms to gently massage your scalp. We do not recommend applying the formula directly onto the scalp. **** |

Main Effects :

  1. Helps improve hair thickness by replenishing protein, oil, and moisture to thin or weakened hair strands
  2. Improves the elasticity of scalp pores that hold hair strands, which may help reduce hair fall
  3. Helps improve hair damage caused by bleaching, coloring, perming, or UV exposure, and supports longer-lasting curls and color retention

About Product

image.png

📌 Essential Cuts

① Product texture & Usage Instructions

https://www.instagram.com/reel/DM9ZvgzSDta/?utm_source=ig_embed&ig_rid=7494816f-e78f-4de9-9cbd-60e6d217ebbd

★ Be sure to warm the product in your palms before applying it to your hair.

This treatment does not have a typical cream texture.

It is a steam-concentrated essence formula, where the nourishing ingredients become more effectively absorbed into the hair when the texture is rubbed and broken down between your palms.

★ We recommend using this product on damp hair after shampooing.

In professional salon clinics, the typical hair-treatment process is:

Shampoo → Apply product on wet hair → Heat/steam for absorption

GREATHAIR designed this product based on that same principle.

Although it can be used on dry hair, the most visible and effective results come from applying on damp hair after shampooing.

GREATHAIR Treatment Routine

Shampoo → Apply on damp hair → Blow-dry (Heat + Steam process)

🎞 Reference Video

**→ Here are some examples of the visual tone and style the brand likes

① Highlight Your Hair Concern (Creator’s Choice)**

Feel free to introduce your personal hair concerns, such as:

This part is completely customizable to your own story.

https://www.tiktok.com/@judienowak/video/7279441386976382214?embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C121477481%2C121351166%2C121811500%2C121960941%2C121860360%2C121487028%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_masking&refer=embed&referer_url=embed.notion.co%2Fapi%2Fiframe%3Fapp%3D1%26url%3Dhttps%253A%252F%252Fwww.tiktok.com%252F%2540judienowak%252Fvideo%252F7390794233487052038%253Fq%253Dhair%252520treatment%2526t%253D1764743512271%26key%3D656ac74fac4fff346b811dca7919d483&referer_video_id=7390794233487052038

https://www.tiktok.com/@dally.beauty/video/7436927387540983062?q=haircare&t=1764747075431

② After Shampoo – Towel-Dried Hair → Show How to Use the Product

image.png

Please include a shot where you appear right after shampooing, with your hair wrapped in a towel, similar to the reference image.

Then, continue by showing the step-by-step usage sequence

  1. Towel-dried, damp hair
  2. Dispense the product into your palms and rub to activate the formula
  3. Apply evenly throughout your hair
  4. Finish with a blow-dry

This natural flow helps viewers clearly understand how the product should be used.

③ Before / After

Show a before-and-after that addresses the hair concern you mentioned in section ①.

This could highlight improvements in thickness, smoothness, damage repair, styling longevity, etc.